Illinois Card Dealers Closed On Sundays?
A friend of mine has been looking recently to buy a new car. Due to his job, he and his girlfriend could only go look for one together on a Sunday. They know a guy who works for a dealer. When they told him they would be stopping by the next Sunday, huge was their surprise to find out that most (if not all) car dealers in Illinois are closed on Sunday.
“Are you crazy?” he asked. “What do you mean you’re closed on Sunday? Isn’t that the day most people can come look for a car?”
“Yes it is. More than that, it’s the one day when most people have the time to look for a car. They come in and they take their time looking around and wasting our time ’cause they’ve got all day. While on most of the other days, they either come in after work or they have other plans they have to take care of. In either case they don’t have much time to their disposal and have to make a quick decision. They need a car and who knows when they have the chance to come again. This way they can’t afford to look at too many models, compare prices or visit other dealers. They don’t have too much time to spend. They’re in and out, most of the times buying a car.”
Are you kidding me?
I don’t want to say that all dealers all over the country are doing the same thing (by the way, are they doing it in your area?) and if that guy lied to my friend, I’m lying to you. Out of curiosity I did a search for Illinois car dealers closed on Sunday and 6 out of the first 10 results were dealers that were closed on Sunday.
If you think about it, it makes sense. It’s all about basic economics. It’s nothing but a marketing strategy. You might feel offended by the fact that someone is trying to twist your hand into buying a car without giving you the option of shopping around. If that’s the way you see things, think a little about all the sales going on in your area and all the commercial announcing them: “Hurry in. Sale ends tomorrow” (for example). I don’t know about you, but to me it’s quite about the same thing. Oh, and if you really think you’re getting a huge deal at all sales events, think again (but about this some other time).
